Revenue is not profit. We find where money is leaving inside the revenue you already earn, quantify it in rupees, and prioritise what to fix first.
Six leak areas · evidence-based · nothing presented as guaranteed savings
Where Is Your Profit Leaking?
Each is measured from your own data with a stated formula and a stated assumption. No black box — you can check every number.
Campaigns spending more than they return, measured against the breakeven ROAS you actually need to be profitable — not an industry average.
The margin lost on returns above what is normal for your category. Counts product value only — the courier cost of the same parcel is measured separately.
What dead stock, overstocking, stockouts, shrinkage and expiring batches quietly cost every month. The capital locked in unsold and excess stock is reported separately.
What you pay for packaging, raw material and services against two or three real market quotes for the identical spec.
Subscriptions, tools and services still being paid for and no longer actively used. Found in a bank statement, not a guess.
Courier overcharge against market rates, plus the real cost of every parcel that comes back — and the capital locked while it is in transit.
Click any slide to enlarge it. Use the arrows or arrow keys to move through the story.
Six inputs you already know. This runs the same formulas as the full diagnostic, on the four leak areas that can be honestly estimated without your invoices.
Average order value works out to ₹1,000. Every figure here stays in your browser.
The other two cannot be honestly guessed from six inputs — they need your documents. That is what the full diagnostic does:
Most “savings” pitches collapse these into one big number. Keeping them apart is what makes a diagnostic trustworthy — and what makes the recovery figure mean something when it arrives.
The full diagnostic covers all six areas using your ad, order, inventory, vendor, subscription and courier data — and ends with the three actions worth doing first.
